Overview - This article draws attention to a fast method that anyone can use to independently review the popularity of any computer optimization software (e.g. Registry fix software, registry cleaner software, error fixing software etc..). It also uses the real life example of a website dedicated to help users fix computer errors, which has already adopted this method for screening relevant software for further review.

Readers should be made aware of the fact that, whilst the method described in this article is still new and imperfect it can still be used to their advantage.   

The problem - Despite the range of software claiming to optimize computer performance, most computer users do not tend to rely on impartial information in order to verify the popularity of computer optimization software before making their purchase. This is a problem because computer optimization software, which are not popular may be new, unproven or both and are therefore riskier than more popular ones.

The options - Most users still rely on forums. Yet the problem with this approach is that forums provide, at best anecdotal evidence of the popularity of any software. Another obvious downside is the risk that participants to the forum may seek to just promote their own software instead of providing their independent opinion.

Another option is to visit the website(s) of the software vendors. The obvious problem with this method is that the vendors are partial to the software they are selling.

Another method is to rely on an independent site, which compares different computer optimization software in the same family, for instance Anti-Virus software, Registry Cleaning Software, Anti Adware/ Spyware software etc…. The problem with this method is that 99% of these sites go straight into the details of the technical features, and that they do not give an independent perspective of the popularity of the products they are comparing, as they lack the data to do so.

So how can anyone determine the real popularity of any computer optimization program independently? (click on registry fix software example)

15 Minutes Method - A superior method is to look at the data provided by digital market places such as Clickbank for example, which is the largest of them all. Many of the most popular computer optimization software are sold at least partly through digital market places and are given an indicator of popularity known as Gravity. Gravity is an indicator, which is linked to the volume of sales for a particular program over a period of time. Clickbank calculate and compare the gravity measures of any digital product independently from any other software vendors. Gravity is therefore a good independent measure of popularity. Any user will be able to verify independently if any computer optimization software is popular by visiting Clickbank, alternatively any other major digital marketplace. Eventhough this method also has its own limitation (some Computer Optimization Software may not be sold through Clickbank), the fact remains that it is one of the most accessible method of independent review today.

Example - Some software review sites have adopted this method and are now referring to the Clickbank popularity of the digital products that they are also reviewing independently (Click on fix registry errors for a live example).

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